Carla Ferreira
Applied AI & Business Editor
Carla Ferreira is a journalist and specialist in practical AI applications in the business context. With an MBA in Innovation and Technology from FGV, she covers how organizations across different sectors are adopting AI tools — focusing on real use cases, measurable ROI, and implementation challenges.
At SWEN.AI, Carla is the editor responsible for covering digital transformation, process automation, and corporate AI adoption. Her analysis goes beyond the hype: she investigates which companies are truly integrating AI into their operations, what is working, and what remains a promise.
Areas of Expertise
AI in BusinessDigital TransformationAI ToolsAutomationAI StrategyAI ROI
Editorial Commitment
- ✓Independent coverage — no editorial sponsorship or paid relationships with AI companies
- ✓Benchmark data sourced from primary public sources (LMArena, Artificial Analysis)
- ✓Transparent evaluation methodology — available at /benchmark/metodologia
- ✓Editorial and privacy policy available at /sobre
Editorial contact: contato@swen.ia.br